Industrial mega-corp 3M is projecting that its revenues in its adhesive and tapes division will be more than $3 billion this year. Allabouttape.com is your source for information about the adhesive tape industry. All the news about gaffers tape, safety tapes, duct tape, vinyl tapes and new developments in tape technology. Share your comments and […]
Imagine our disappointment when we learned that the products made by an Australian company called Duct Tape Games have nothing to do with duct tape! Anyway, here’s a link to their site. Allabouttape.com is your source for information about the adhesive tape industry. All the news about gaffers tape, safety tapes, duct tape, vinyl tapes […]
A recent posting about “rebranding” a product in order to serve a new market reminded us of the first time we were exposed to this concept. We used to be located on Main Street in our town, so we got some walk in traffic, most of it related to local theatre companies and organizations affiliated […]
Taking a product made for one purpose, giving it a new name that resonates with a narrow customer niche, and focusing your marketing on building a new brand is a time honored way of expanding a manufacturer’s footprint. I came across this Yahoo Sports News posting and thought it was an excellent example of how […]
Market Watch, the online publication of the Wall Street Journal, recently posted this profile of Fortis Designs, the Raleigh, NC maker of printed designer duct tape. Fortis is currently featuring Christmas themed products that are sure to appeal to “do it yourself” gift makers and holiday decorators. You can purchase Fortis’ Platypus Designer Duct Tape […]
Duck Tape, a brand name owned by tape manufacturer ShurTech Brands, LLC, has announced that they will offer online sales through the duckbrand.com web site. The site is currently featuring Duck’s line of holiday tape products. To date, Duck branded tape products have been offered by other online sellers and brick and mortar retailers, but […]