The Story Behind Duck Tape’s “Tron” Video
It’s tough to make a compelling video about something as mundane as duct tape, but the Duck brand of this mundane everyday product found a way.
Tongal, a crowdsourcing marketing company site, was commissioned to make a video featuring Duck’s line of colored duct tapes. They came up with a video which uses a “Tron” look to feature racing rolls of tape.
This 37 second stop action video has already had almost 360,000 views on Youtube.
The video has been a huge marketing success for Duck even gaining the attention of such media outlets as CBS News
You can see it by clicking here.
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