Apparently It Comes In Colors Other Than Black

American Eagle, a clothing retailer found at malls from coast to coast, chose the Coachella Music and Arts Festival in California as inspiration for its summer collection.

American Eagle designers created a series of concert vignettes in its fashion show, using colors derived from neon gaffers tape.

Coachella patrons are used to seeing miles of black gaffers tape securing cables and everything else during ’round the clock festival performances.

Now word yet whether Coachella stage hands will have to switch to neon gaff tape for this year’s festival.

More news about American Eagle’s fashion roll out here.

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