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Why Sell By The Roll When You Can Sell By The Inch

Why Sell By The Roll When You Can Sell By The Inch

Taking a product made for one purpose, ¬†giving it a new name that resonates with a ¬†narrow customer niche, and focusing your marketing on building a new brand is a time honored way of expanding a manufacturer’s footprint. I came across this Yahoo Sports News posting and thought it was an excellent example of how […]

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