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Why sell tape by the roll when you can sell it by the inch?

December 10, 2011 by goodideaguys

Taking a product made for one purpose, giving it a new name that resonates with a narrow customer niche, and focusing your marketing on building a new brand is a time honored way of expanding a manufacturer’s footprint. I came across this Yahoo Sports News posting and thought it was an excellent example of how [...]

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Time To Check Your "Manliness"

Web site practicalmanliness.com provides this list of the five tape products […]

Why sell tape by the roll when you can sell it by the inch?

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